Powerhouse Factories is a brand-building agency that helps brands become more relevant, spark conversation, build relationships and inspire action. We do this by cross-referencing cultural knowledge with data to create strategies and experiences that authentically engage consumers.PLAY
After we created a solid social media foundation for Shaw Floors, we launched their Facebook presence. We positioned the floor as the centerpiece of great room design and crafted content people actually talk about: interior decorating tips and DIY inspiration
To bring this social strategy to life, we worked with some of the nation’s most influential bloggers to start conversations about a new line of flooring, HGTV HOME Flooring by Shaw. We invited bloggers to an exclusive event emceed by HGTV host Lisa LaPorta...
Some people question the value of Google+. What about a virtual blogger event to conduct new product research and reduce time to market by six to nine months?
In the specialty salad dressing category, speed is critical. And so is good timing. Nobody wants to be the latecomer to the taste party with a “me too” flavor; yet, it doesn’t pay to be too far ahead of where the country’s palette is headed.
Connecting with influential food bloggers gave us trend insights...
We helped ISOTONER exceed sales and word of mouth goals in the launch year for its touchscreen-
compatible glove brand, smarTouch. In its second year, smarTouch gloves faced an increasingly crowded market and the brand needed to get the word out that its gloves were the best choice for people who need fit and function. So, we empowered lifestyle and technology influencers to tell the brand’s story.
We successfully identified key offline and online influencers relevant to smarTouch gloves and surrounded the consumer with credible information through...MORE MORE TOP
Using our Innovation Factory process, we developed the concept that was used to drive the design and packaging for the new Tide Pods product. In under one month.
We believe that traditional segmentation doesn't tell the whole story, so we created Inspirational Design Targets that filled in the missing pieces. We brought them to life visually and verbally, expressing the details that made each target consumer unique and human.
What’s the biggest complaint most shoppers have? Slow checkout and waiting in line. So the Kroger Company asked if our Big Data wizards could help its customers spend less time in the check-out lane. No problem. Utilizing our proprietary iQue tool we helped Kroger optimize customer flow, staff and lane counts — all by leveraging its POS data.
As a result, individual stores were able to optimize labor plans and lane schedules to minimize queue lengths, reduce wait times and improve the consumer...
We help you understand how the consumer views and experiences your brand. We humanize consumer data and information to identify their needs and desires to integrate your brand into their everyday lives.
When people are unaware of or searching for what your brand has to offer, we will help them find you on the shelf, on the Web, on the move.
We listen to what the data and consumers are telling you and each other. Then we can start conversations and compelling experiences with the people who matter most to let them help build your brand.
We help you tell the right story, with the right people, at the right place to inspire word of mouth, trial, purchase and the coveted repeat-purchase.
Brands can lose relevancy over time or at a moment's notice. So we cross-reference and translate cultural knowledge with data to stay on the pulse of consumer understanding and trends so you don’t fall by the wayside.
When are you hitting the target and when are you missing the mark? We help you sift through the data to reveal the patterns and trends that help you stay on course.
Marketers are faced with data overload as access to actionable insight dwindles. Often, this makes it difficult to see how one initiative impacts another day-to-day or to frame the opportunities of tomorrow. We have solutions to analyze inputs to illuminate meaningful trends and insights, generating business implications and leading to measurable success.MORE LESS
Consumers are more social and more fragmented. They demand authenticity, relevancy and human connection from the brands they buy. We thrive in the changing marketplace because of our culture-led,
data-fed, brand-building approach. We put consumers, and the cultures in which they live, first in everything we do.
We got our start as a rock poster shop. It’s been a huge source of the cultural insights that have inspired our work for some of the biggest brands out there. And we still work with some of the best artists around. Here’s a sample.
For more head over to the factory site.SHOP