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Setting the Stage: Our SXSW Experience and What it Means

By | Ad Industry, Consumer Experiences, Powerhouse News | No Comments

Long before we landed our first big client, we lived for music and design. The trick was to find the intersection between the big brands and our art. From a ramshackle garage near Western Kentucky University, we spent countless nights pulling prints. After distributing our first gig posters, we realized just how powerful the medium could be. We immersed ourselves in the music and found ways to create new and authentic connections between sounds and personas, musicians and fans. Our team began looking at bands and brands through the same cultural lens. We earned the attention of both camps—and their fans.

Every spring since 2006, we’ve made the pilgrimage down to South by Southwest in Austin, Texas. It’s the site of Flatstock, a colorful and inspiring exhibition of rock posters where we show and sell fresh-pulled prints. As our capabilities have expanded, so too has our presence. This year, we sent down a whole crew of business developers, event marketing pros, and word-of-mouth specialists. It was part of a grander effort culminating in our two-day open door music showcase: BAM! The Future of Rock and Roll. Check out the video below of our SXSW experience and read more after the jump.

SXSW 2015 Wrap Up from Powerhouse Factories on Vimeo.

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Best-In-Class Social Era Activations at SXSW

By | Consumer Experiences, Powerhouse News | No Comments

When 700 people showed up at the first South by Southwest (SXSW) music fest in 1987, the organizers couldn’t believe their luck. They’d expected a waaay more modest turnout—150 at most. But those 700 registrants knew then what 51,000 know now: Austin’s eclectic music history and ready-to-party roots make it an ideal stage to showcase the newest and best bands, brands, films and tech.

This year, we sent a special-ops team of social, music and event marketing experts to experience and document how brands connect with social-era millennial consumers through experiential activations. Sure, we’ve set up our poster shop at big music festivals for nearly a decade. But this is the first year that selling gig posters wasn’t the main focus. We also analyzed the success and failure of some big-time brand activations. Read More

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SXSW: BAM! Powerhouse Set to Rock Austin

By | Ad Industry, Powerhouse News | No Comments

We’ve officially arrived at South by Southwest 2015, and we’re ready to roll.

This year, Powerhouse is participating in the festival on multiple levels. We’re boothing it up with the world’s best gig poster artists at Flatstock 48—and for the very first time, we’re hosting a music showcase with a killer lineup anchored by Kevin Devine and the Goddamn band. We teamed up with our good friends at SweetWater Brewing Co. to throw the two-day musical bash.

And we’re putting more boots on the ground than ever before. Our team will be observing best-in-class brand activations, inspired by music and culture. Read More

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Powerhouse Factories Live—Saintseneca Records Session at Powerhouse Live Lounge

By | Powerhouse Print Shop | No Comments

We’re very happy to release this week’s Powerhouse Live session from way back at MidPoint Music Festival 2014 here in Cincinnati. Ohio’s own Saintseneca stopped by the Powerhouse Live Lounge to hang out, borrow some wifi and treat us to two amazing stripped-down versions of Fed Up With Hunger and Takmit.

Saintseneca | Powerhouse Factories Live from Powerhouse Factories on Vimeo.

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Powerhouse Named a Top Creative Studio in HWGI? Cincinnati

By | Design, Powerhouse News, Powerhouse Print Shop | No Comments

Hey What’s Good In? — a website and self-proclaimed resource guide for “creative people who want to learn about and contribute to good things in their city” — recently debuted their guide for Cincinnati. The site compiled a list of the raddest local non-profits, organizations, meet up opportunities, workspaces, media outlets and creative studios — and we made the cut! We found ourselves in good company with Neltner Small Batch, BLDG and TommyInk, among many other kick-ass creative houses here in the Queen City. Check out the full list over at HWGI? here.