WHAT WE DO
WE HELP BRANDS THRIVE IN THE SOCIAL ERA.
An era in which brands and consumers have an equal stake in and impact on brand.
An era in which “brand” is a system made up of:
- what a brand says
- what a brand does
- what consumers say and
- what consumers do.
We add DIMENSION to the Brand System in three distinct ways:
Our Additive Insights approach starts with the insights you already have – and adds to them. We provide trends evaluation, qualitative understanding, quantitative insights and social conversation analysis. This helps to quickly uncover and articulate a fully-dimensional consumer and market understanding.
Through Brand System Analysis & Mapping, we work to understand the assets, outages and opportunities across your full Brand System. After analyzing everything your brand says and does, and what consumers are saying and doing; we provide a comprehensive Brand System Map that enables more effective marketing and empowers brand advocacy.
We believe in Brand Socialization rather than brand activation. While this may seem semantic, meaningful brands are integral members of our communities and cultures. This is achieved through socialization and enculturation versus traditional activation. We leverage our Word of Mouth Marketing and digital expertise to bring Brand Systems to life.