was successfully added to your cart.

All Posts By

awalters

Bloggers, Brands and Seven Common Misperceptions About Influencer Marketing

By | Consumer Experiences, Influencer Marketing | No Comments

I recently led a panel discussion at the 2014 Haven Blogger Conference and one of the topics we addressed was misperceptions brands have of bloggers and bloggers of brands. So, if you’re a brand getting ready to work with a blogger or if you’re a blogger working with a brand, keep these seven common misperceptions in mind to increase your chances of success. Read More

Four Things Brands Need to Know Before Going to BlogHer

By | Consumer Experiences, Influencer Marketing | No Comments

So, admittedly, this was my first year attending BlogHer and I was not disappointed. The energy and excitement was palatable. Eager bloggers, hungry brands and lots of people like me who just wanted to experience the collective chaos.

I’ve attended and even spoken at many blogger conferences and while each one is a little different, none compare to the size and expectations of BlogHer. So as I was studying each brand, the experience they provided bloggers and analyzing the bloggers’ response to each experience, I couldn’t help but find commonalities in the successes and failures. Read More

The Blogger Boost—Five Reasons Why Brands Should Engage Online Influencers

By | Influencer Marketing | No Comments

Create a Facebook Page, check. Outreach to the media, check. Blogger outreach, wait, what? When executed correctly, blogger relations can offer tremendous benefits to the marketing mix of any brand. Here are the five reasons why marketers are racing to build their blogger networks and deepen connections with one of the most talked about groups of influencers.

Read More

Biz Stone: Be Human. Be Relevant.

By | Influencer Marketing, Social Media Marketing | No Comments

Be Human. Be Relevant. That was the rallying cry of Biz Stone, co-founder and creative director of Twitter, at the PRSA 2012 International Conference.

With a successful social media track record longer than most Wikipedia entries, Biz has changed the way people around the world communicate by helping launch Twitter and other successful social media services like Xanga, Blogger, Odeo, and The Obvious Corporation.

After his highly-anticipated keynote address, I sat down with Biz to discuss some of the year’s most talked about trends, including content creation and consumption, brand humanization and  an inside look into one of the top 10 most visited websites on the Internet, Twitter. Read More

Eight Ways to Avoid a Blogger Outreach #Fail

By | Consumer Experiences, Influencer Marketing | One Comment

We’ve all heard about successful blogger outreach campaigns, but what is it that makes some brands totally and utterly fail? Whether this is your first time outreaching to bloggers or you’re a seasoned pro, below are eight tips for avoiding disaster.

1.)  Don’t invite just anyone – Selecting the right bloggers for outreach is critical.  But it’s not all about reach. Take into consideration writing styles, content focus areas, engagement levels and reader demographics. You want bloggers who are at a minimum open to receiving communication from your brand, or even better, bloggers who are already loyal. At the end of the day, the more open and loyal they are, the more vocal and favorable they will be.

2.)   Don’t pretend to read the blog if you don’t actually read it – You have to do your homework. Whether it’s your agency or your internal teams, we recommend following each blog for at least two Read More