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Cultural Trends

Origin Illumination–November 2013 Trendcasting Live Wire

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As families come together for the holidays, Powerhouse is exploring Origin Illumination. This trend is driven by emerging research and insights that prompt humans to explore their roots and understand patterns to form a fuller sense of identity. The need for reasoning and connection to origin points to a larger movement towards more self-aware attitudes. Keep reading to see how marketers and designers can use this trend to connect with consumers on a deeper level. Read More

Now Playing—October 2013 Trendcasting Live Wire

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This month, Powerhouse investigated Now Playing, a trend led by music’s pervasive influence on culture. This trend illuminates music’s continued transformation into cultural currency and how it exerts its self-aware influence over the cultural identities of fans. Read on to see how this trend manifests across categories such as social, fashion, food, entertainment and more. Read More

A Looming Industry Shift—Evolving Business to Embrace Gen-Y Hacker Mentality

By | Consumer Experiences, Cultural Trends, Powerhouse News | No Comments

It has been a busy fall for Powerhouse Trends! When my colleague Taylor Wiegert, Powerhouse Director of Social and Digital Engagement, and I were recently invited to speak at the D2Cincinnati Conference on Evolving Business to Embrace Gen-Y Hacker Mentality, we decided to take an unconventional approach. Together we created an interactive Tumblr to illuminate the most disruptive changes in the marketing landscape as the vehicle for our presentation. Read More

PHF’s Taylor Wiegert and Emily Worstell Talk Gen-Y Culture and Hacker Mentality at D2Cincinnati

By | Consumer Experiences, Cultural Trends | No Comments

Powerhouse Factories’ consumer experiences expert Taylor Wiegert and trends expert Emily Worstell are talking the Gen-Y consumer’s growing influence in the global economy at the D2Cincinnati Conference September 11th and 12th. During the talk, titled, “Evolving Business to Embrace Gen-Y Culture and Hacker Mentality,” Worstell and Wiegert discuss how Gen-Y’s purchasing power and deeply engrained hacker mentality is helping to redefine the roles brands play in our lives. The duo will detail what this looming industry shift means and why it’s critical for markets to understand the changing expectation, values and behaviors now, not later. Read More