It’s long been argued in the poster community that the measure of a successful poster is how well it communicates the relevant show information like title, date, location, and anything else deemed important to the viewer. I mean really, what is the reason for a poster if not to present information to someone in an effort to move them to some specific action?
Some will go so far as to say that if you can’t read the poster from a distance, it is an entirely unsuccessful poster. Period. But, what about the conceptual content of the poster? Does that make a good poster….good? Or conversely, what if you can read the information a mile away but the poster doesn’t tell a story or engage the viewer? That can’t be good, can it?
If you ask me, the conceptual concept should draw the viewer in – then once you’ve earned their Read More