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Influencer Marketing

Bloggers, Brands and Seven Common Misperceptions About Influencer Marketing

By | Consumer Experiences, Influencer Marketing | No Comments

I recently led a panel discussion at the 2014 Haven Blogger Conference and one of the topics we addressed was misperceptions brands have of bloggers and bloggers of brands. So, if you’re a brand getting ready to work with a blogger or if you’re a blogger working with a brand, keep these seven common misperceptions in mind to increase your chances of success. Read More

Four Things Brands Need to Know Before Going to BlogHer

By | Consumer Experiences, Influencer Marketing | No Comments

So, admittedly, this was my first year attending BlogHer and I was not disappointed. The energy and excitement was palatable. Eager bloggers, hungry brands and lots of people like me who just wanted to experience the collective chaos.

I’ve attended and even spoken at many blogger conferences and while each one is a little different, none compare to the size and expectations of BlogHer. So as I was studying each brand, the experience they provided bloggers and analyzing the bloggers’ response to each experience, I couldn’t help but find commonalities in the successes and failures. Read More

Where Bloggers Meet Brands—PHF’s Ashley Walters and Taylor Wiegert Talk Influencer Marketing at Haven Conference

By | Consumer Experiences, Influencer Marketing | No Comments

Powerhouse Factories’ consumer experiences experts Ashley Walters and Taylor Wiegert will be speaking at this year’s Haven Conference August 1-3. The two-day conference allows individuals to gather with and learn from the savviest DIY/Home bloggers from across the blogosphere. During their panel discussion, Walters and Wiegert will discuss common practices in agency/brand and blogger partnerships. Read More

Leveraging Influencers for Product Development—PHF’s Ashley Walters and Mike Schottelkotte to Present at WOMM-U

By | Consumer Experiences, Influencer Marketing, Powerhouse News | No Comments

Girard’s salad dressings needed a way to anticipate future flavor trends to more quickly conceptualize, validate and launch new products. Traditional research methods were slow and costly. At WOMM-U, May 22, consumer experiences experts Ashley Walters and Mike Schottelkotte will share how Powerhouse Factories helps brands like Girard’s harness influencers for new product development. Read More

Going Viral—Does BuzzFeed Hold the Key to Highly Shareable Content Strategy?

By | Consumer Experiences, Cultural Trends, Influencer Marketing, Social Media Marketing | No Comments

The listicle clearing house, pop-culture commerce engine and general Meme propagating juggernaut, BuzzFeed, has been gaining traction across a range of media outlets recently.

From the National Republican Congressional Committee copying BuzzFeed’s content strategy via The Atlantic to Jonah Peretti’s algorithm that purportedly guarantees virality via New York Magazine, BuzzFeed is top of mind for anyone trying craft compelling, shareable content. Regardless of the veracity of Peretti’s algorithm and the often impossible task of “making things go viral”, the underpinnings of prioritizing content that “reproduces” is an important concept for businesses looking to tap into a growing cultural movement.

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