Long before we landed our first big client, we lived for music and design. The trick was to find the intersection between the big brands and our art. From a ramshackle garage near Western Kentucky University, we spent countless nights pulling prints. After distributing our first gig posters, we realized just how powerful the medium could be. We immersed ourselves in the music and found ways to create new and authentic connections between sounds and personas, musicians and fans. Our team began looking at bands and brands through the same cultural lens. We earned the attention of both camps—and their fans.
Every spring since 2006, we’ve made the pilgrimage down to South by Southwest in Austin, Texas. It’s the site of Flatstock, a colorful and inspiring exhibition of rock posters where we show and sell fresh-pulled prints. As our capabilities have expanded, so too has our presence. This year, we sent down a whole crew of business developers, event marketing pros, and word-of-mouth specialists. It was part of a grander effort culminating in our two-day open door music showcase: BAM! The Future of Rock and Roll. Check out the video below of our SXSW experience and read more after the jump.
SXSW 2015 Wrap Up from Powerhouse Factories on Vimeo.
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