WHO WE ARE
“We aren’t satisfied simply telling stories; we work to be a part of the stories that are told.”
IT ALL STARTED IN A GARAGE…
The humble garage of a rental house on a college campus in the Midwest where we built a makeshift rock poster print shop. And we were flat broke. Seriously. Flat. Broke.
The year was 1999. In that garage, college buddies Pat Jones and Ben Nunery connected around their deep, shared passion for music and design – and their even greater passion for using music and design to evoke meaningful, emotional responses from people. They quickly became known across campus for their interactive guerilla-style art installations.
Now, let’s fast-forward four years to an unkempt warehouse in Covington, Kentucky. In 2004, Powerhouse Factories LLC officially opened its doors as a rock poster shop and art gallery. Our team had expanded to five and, to keep the lights on, worked and lived in the same space.
Word spread quickly about our ardent passion for music and design – and the proven emotional impact of our work that seamlessly combined the two. Musicians and venues in all corners of the country started clamoring for our hand-crafted posters. As our rock poster business grew, a new category of clients also emerged: brands and agency marketers who admired Powerhouse’s expertise in bringing a band’s brand to life.
They told us our artistic disposition and “bands as brands” perspective was a unique approach to breathing new life into their otherwise stale consumer insights, and brand strategy. The cultural lens through which we viewed the world – brands, consumers and products – provided the dimensionality that was otherwise lacking from their traditional marketing approaches.
Before we knew it, our consumer segmentation, brand strategy and visual identity development work was blowing up and our client list – once boasting the likes of Bruce Springsteen, The Black Keys and Wu-Tang Clan – was expanding to include Fortune 500 global brands like Tide, Airheads, Crest and Pampers.
We’ve grown a lot since our days in the garage but our vision is still the same today. We aren’t interested just in telling stories. We are interested in being a part of the stories being told. This vision isn’t a traditional brand and creative perspective and we aren’t a traditional brand and creative agency.
We’re growing headlong into a new “Social Era” when brand, content and product must be approached as one single idea. Consumers expect it. The marketing landscape has changed. Powerhouse is changing the agency game.